|
Hi TALLS,
I hope everyone had a great Thanksgiving. November was a banner
month for STC. We had over 100 attending the TFB and approximately
40 were new or returning prospects. The following Saturday was our
annual "Goods and Services" auction and again--well attended!!
I wish to thank all those who helped put on these great events and of
course those that attended.
The end of
Thanksgiving marks the start of the holiday season and of course STC has
plenty of activities planned. The "center" of our
holiday schedule is the annual party at racs on Dec. 17. Rumor
has it that a visit from old St. Nick is planned. Ole Santa
may have some "help" from a couple of elfs, depending on how
successful the arm twisting goes.
During my
first message I indicated that from time to time another board member
would step up and write an article or message for the website.
This month our membership "guru", ( Jeff D.), has
written an excellent article, so check it out.
In closing,
have a great and SAFE holiday season and hope to see you at an upcoming
event.
Until next month,
Prez Dave
|
Hi
Talls,
Dave
(da Prez) Floyd has asked other board members to contribute messages for
the website. Because there is
so much going on in the membership side of our club I, as the membership
guy, get the December issue.
Right now the club has close to 100 members and in this respect we are one
of the largest and most successful of the TCI member clubs. So…….who cares? Answer:
YOU should! There is no
question that we all enjoy the company of our established friends and
contacts in the club, but the truth is that the long term success and
enjoyment of any social club depends on a continuous flow of new members,
new ideas and diversity of membership.
With that perspective there are several efforts going on in your
club to enhance your experience with STC.
First, to better focus on finding prospects and bringing them into
the club, rac (Marketing Director for STC) will be focusing on potential
members. She has already
developed materials and a
process for keeping data on these folks and maintaining regular contact.
As these folks are ready for membership they will become part of my
bailiwick.
Second, a tremendously successful Tall Fall Ball.
Thanks to efforts by our new Marketing Director, rac, and her buddy
Kaye we not only had a record turnout but about a third of those were new,
prospective candidates for membership.
All that we talked to had a great time and felt very welcomed by
club members. Look for them
at future events.
Third, rac and I are starting a program to get new Tall faces to attend
our events and meetings. Starting
January 1 and running through the STC Anniversary Dance (March 25) we will
recognize and reward members who refer prospects to our club. The reward will be a free pass to an STC house party (a $10
value) and will go monthly to the person that generates the most
referrals. (STC
Board members are not eligible.) Prior to the dance we will
determine the winner who will receive a free ticket to the Anniversary
Dance (inestimable value). So,
grab some of those STC referral cards and pass them out to Talls. To get credit, write your name on the card, have the prospect
mention your name when they come to an event or send their name (and if
you can get it, a telephone number or email address) to rac before they
show up. We’ll take it from
there.
And now the important part: YOUR
job. Don’t panic, this will
be easy and fun. As mentioned
earlier, keep some STC cards with you and pass them out when you see a
potential tall member. At
meetings and events, we will recognize and identify any prospects present.
They are often shy, a new situation with lots of unfamiliar
faces around, we’ve all been there.
It is really important for you to help put them at ease. Make a point to say “hi” and welcome them.
Don’t know about you but I can still remember those one or two
members that made a difference to me on my first visit to a new club and
were responsible for me returning.
That’s the program. Let rac
or me know of any help we can give in your efforts to bring in and keep
new members. We will all
benefit from the experience.
Jeff D. (membership@sacramentotallclub.org)
STC
Membership
|
